POINT OF SALE · RETAIL · DESIGN & ARTWORK
POS and POSM design for product launches, retail campaigns and store environments. We develop the concept, adapt brand artwork across formats and prepare the agreed files for production.
The minimum budget for an individual assignment is RUB 20,000. A complete POSM project is quoted according to the number of formats, adaptations and technical deliverables. Manufacturing and installation are agreed separately.
We start with the product, campaign offer and shopping context. We define which information should be visible from the aisle and which belongs closer to the shelf. The proposed set of materials reflects store dimensions, placement rules and campaign duration, with a clear hierarchy for the brand, product, message and mandatory details.
We adapt existing brand assets to new formats and Russian-language copy, adjusting composition, line breaks, type sizes and information blocks. Translation and local copywriting can be included in the agreed scope. Product claims, promotional terms and mandatory wording remain subject to client approval.
For three-dimensional displays, the agreed scope can include dimensions, product arrangement, graphic surfaces and the assembly approach. We work with the proposed materials and manufacturer requirements. Engineering calculations, prototypes and load testing are identified as separate requirements before work begins.
We prepare approved designs to the selected printer or manufacturer’s specifications. This includes dielines, folds, bleed, safe areas and assembly zones where relevant. We check legibility and consistency across the set, with clearly labelled versions for different retail chains or campaigns.
For Destiny, DOOM, Fallout, Total War: Warhammer and Call of Duty, our work covered artwork adaptation, Russian localisation, structural development and print preparation. The case includes display stands, product displays and shelf presentation materials.
View project · RU ↗
We developed a 3D concept for a Harman / JBL retail display. The project explores product presentation, brand graphics and spatial organisation. The visual concept supports discussion before further technical development.
View project · RU ↗We review the brand guidelines, key visual, copy, product photography and intended locations. We clarify dimensions, deadlines, quantities and retailer requirements. Any missing technical specifications are listed for agreement with the manufacturer.
We present the design approach on the key formats and agree the composition, visual hierarchy, colours and amount of information. This allows the campaign message to be assessed across formats before the complete artwork set is developed.
We extend the approved concept across the selected materials, including language and size adaptations. We align artwork with the display structure and check consistency in logos, product names, promotional terms and mandatory elements.
We check the artwork against the production specifications and deliver the approved file set. Equipment-specific adjustments, colour proofs, prototypes and production support can be included by separate agreement.
The scope may include a concept, format selection, design, size and language adaptations, structural development and print preparation. Each deliverable is specified in the proposal. An initial list of materials and photographs of the intended retail space are enough to begin the discussion.
Yes. We can work with brand source files, adapt them to the required formats and create Russian-language versions. Before quoting, we check the availability of fonts and images, the quality of the supplied files and brand guideline restrictions. Any artwork reconstruction is included in the agreed scope.
This service develops artwork for specific retail formats and, where agreed, the technical materials needed to prepare them for production. A separate 3D visualisation service provides presentation images and helps assess appearance. A render alone does not replace dielines, drawings or print-ready artwork.
Manufacturing and installation have separate scopes and budgets. This page describes the design service. If the project also requires production, we discuss quantities, materials, logistics, the manufacturer and the level of support. We can also prepare files for your existing production partner.
The number of original formats and adaptations, the readiness of supplied assets, structural complexity and the approval process all affect the quote. The minimum budget for an individual assignment is RUB 20,000. The total project fee and schedule are confirmed after we review the brief.
Yes. We agree a remote workflow, artwork languages and local manufacturer requirements. For recurring launches, we can define a shared task list and a consistent handover process. Contract terms, payment arrangements and file exchange are agreed before the project starts.
Send us your brief and available assets. We will define the format list, clarify technical requirements and prepare a proposal with deliverables, costs and stages. If you only need one format or an adaptation, include that in your enquiry.