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Marketing departments · Ongoing design work

Design support for marketing teams

We support your marketing team with design, layout and 3D expertise. We coordinate parallel campaigns, organise requests into a shared queue and prepare assets for digital channels, print and retail spaces.

The studio's minimum individual order is RUB 20,000. Ongoing support is quoted against the scope and volume of work. Timelines, team capacity and external costs are agreed in the proposal.

Sony PlayStation Plus brochure layouts displayed on an Apple iMac
Sony PlayStation Plus · An example of print design work
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What we can take on

A coordinated task queue

We help organise requests from marketing, sales and product teams into a shared workload. Each item has a purpose, format, content owner and required delivery date. Dependencies are identified, including copy approval, photography, packaging structures and printer specifications.

Campaigns running in parallel

We define the asset set for each launch: key visuals, adaptations, presentations, point-of-sale materials and print. We identify what can be reused and what needs a separate concept. When an urgent request arrives, we assess its effect on the agreed queue and review priorities together.

Working within your brand system

We use current brand guidelines, artwork and approved examples, checking whether they cover the new formats. Where included in the plan, we develop templates and adaptation rules so recurring materials share a consistent approach to layout, typography and information.

Print and digital adaptations

We adapt artwork for the dimensions, channels and production methods in the brief. Legibility, copy length, technical margins and platform requirements inform each layout. Print files require the chosen supplier's specifications; digital assets need agreed sizes, file formats and placement constraints.

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What you receive

  • An agreed task list with priorities, deliverables, input owners and review stages.
  • Designs and adaptations for the campaigns, products and communication channels in scope.
  • Templates and usage guidance for recurring materials where included in the work plan.
  • A clearly named and versioned final file package. Editable source files and handover requirements are agreed in advance.
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Relevant project experience

TeploKNAUF Expert packaging artwork

TeploKNAUF

Packaging layouts and dieline preparation for print. An example of the team's work with product graphics and manufacturing requirements.

View project · RU ↗
Retail display graphics for Destiny The Taken King

GAMING / POSM

Artwork adaptation, Russian localisation, structural development and print preparation. An example of the team's work across a set of retail materials.

View project · RU ↗
04

How we work

Review your workload

We look at upcoming launches and representative requests. We establish what your internal team already handles, where additional expertise would help and which tasks are held up by missing inputs. This defines the studio's area of responsibility.

Agree the work plan

We turn the request into a list of layouts, adaptations and required source materials. Budget, sequence, review points and stakeholders are agreed. For each assignment, one person on the client side coordinates feedback.

Develop and review

Work is presented in stages: the design decision that informs the adaptations, followed by the asset set. Revisions are managed through consolidated feedback. Changes to approved content or campaign scope are assessed separately for their workload and impact on the plan.

Approve and hand over

We check the package against the brief, including formats, copy, language versions and technical specifications. The approved version is recorded and files are delivered for use or production. At the end of the period, we review outstanding items and update the next plan.

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Questions before we start

How do you manage requests from several departments?

We start with one task list and an agreed order of priorities. Your marketing department decides which requests enter the plan and who approves the content. We define the deliverables and required inputs. If reviewers give conflicting feedback on the same design, the client-side coordinator consolidates it into an agreed direction.

Can you work alongside our in-house designer?

Yes. We agree responsibilities at the outset. Your internal team might own the creative direction and brand system, while we handle selected adaptations, layout, packaging or 3D work. Other arrangements are possible. The key is to identify who makes design decisions and who approves the finished materials.

How is the ongoing support budget calculated?

We consider the task list, complexity, number of formats, readiness of assets and specialists required. The studio's minimum individual order is RUB 20,000. The ongoing fee is set out in a proposal against an agreed work plan. Printing, manufacturing, photography and other additional services are separately scoped and approved.

What happens when an urgent campaign comes up?

We establish the essential asset set, available source materials and launch date. We then assess how it can fit into the current workload: what can move, whether the scope of a stage can be reduced and whether additional specialists are needed. Revised priorities, timelines and fees are agreed before the extra work begins.

How do you maintain consistency across many adaptations?

We use an approved master design, current brand assets and rules for the relevant formats. Before extending the full set, we check representative layouts, including difficult proportions or longer copy. Updates to the core artwork are recorded in the working version so subsequent materials use the same source assets.

What needs approval before the files are handed over?

The asset list, dimensions, content, languages and technical specifications. The client approves product information, prices, dates and advertising claims; the studio checks the design and deliverables against the brief. Production requires current supplier specifications. Changes after approval are treated as a new revision.

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Related reading

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Explore our design services

Let's review your marketing team's upcoming work

Send your current task list and a few examples of the materials you use. We will propose a scope, review process and fee based on the workload. We work with Russian and international teams; communication language, time zones and payment terms are discussed at the outset.

  • Upcoming launches and fixed deadlines.
  • An approximate list of designs and adaptations.
  • Brand guidelines, templates and current source files.
  • Your internal team and approval stakeholders.
info@infinity-designlab.ru