Packaging · FMCG · Graphic design
Packaging design for BROWNIE Dark Demerara brown cane sugar. A deep brown base, gold-toned ornament and red accents create a coherent design across the front, side and top of the box.
Develop packaging for Rusagro’s BROWNIE brown cane sugar. The design needed to express the product through colour and graphics, make the name prominent, and establish a clear hierarchy of information. The composition also had to extend across the visible panels of the box as a complete design.
We built the front panel around the large BROWNIE name and a circular ornamental motif. Deep brown forms the background; gold-toned graphics and lettering sit against it. Red highlights selected text and the Dark Demerara label. A vertical composition carries the product name onto the side panel.
The brown background connects the palette to the colour of the sugar. A gold-toned ornament occupies the centre of the front panel, balancing the large product name above. Red provides a second level of contrast. The layout leads from the brand name to the product description and Dark Demerara designation, with each element given a defined place.
The presentation places the dark pack against a light gradient background with soft directional shadows. This makes the shape of the box and the scale of the graphics easy to assess. Detailed images show the relationship between the lettering, ornament and red accents, while the original visual records the underlying packaging design.
The composition continues beyond the front. On the side panel, the product name and description run vertically. This gives the narrow surface its own typographic structure while retaining the prominent lettering used on the main panel.
The top repeats the ornamental graphics in red. Colour and recurring motifs connect the visible surfaces, allowing each panel to contribute to the same identity. The original visual shows how these elements are arranged on the box.
We developed the BROWNIE sugar packaging design for Rusagro: the colour composition, typographic hierarchy and placement of graphics across the visible box panels. The deliverables bring the product name, ornament and supporting information into a consistent layout.
We also prepared presentation visuals of the packaging and its design details. Together with the original visual, they communicate both the overall design and the way its individual elements work on the pack.
We develop packaging concepts and show how the design works on the product. Share your brief, product range and existing brand materials to discuss the next step.