Retail display design · 3D visualisation

Harman Kardon / JBL

Two audio brands in one retail setting. We developed display concepts that share a structure while giving each product range a distinct visual identity.

The brief

Create a shared retail display concept for Harman Kardon and JBL audio products. The challenge was to present both ranges together while keeping their identities distinct and making the division between the two sections clear.

Our approach

We developed two architectural concepts and explored alternative finishes in 3D. Wood textures and a restrained palette define the Harman Kardon section. Illuminated lines, brand colour and a larger logo element distinguish JBL. Shared proportions, shelf levels and lighting connect the two.

A shared frame

The first concept uses a rounded frame to unite the display. Light strips continue across both sections and change colour on the JBL side. We explored light and dark back panels for JBL, keeping the wood surface consistent in the Harman Kardon section.

Harman Kardon and JBL display with a wood-finish section, light JBL section and shared rounded frame — Shared frame · Light finish

Shared-frame display with a dark background and orange light strips in the JBL section — Shared frame · Dark finish

Annotated shared-frame concept showing wood and concrete-effect finishes, glossy surfaces, illuminated logos and niche lighting — Shared frame · Materials and lighting

Light and geometry

The second concept uses straight lines and a shared canopy with spotlights. At the boundary between the brands, we explored an illuminated decorative column with a waterfall effect and a more open arrangement with a plant. These alternatives change the relationship between the two sections without changing the overall display system.

Harman Kardon and JBL canopy concept with graphite JBL panels and a central illuminated waterfall-effect column — Canopy concept · Illuminated column

Harman Kardon and JBL display with graphite panels, grey shelves and a plant between the two sections — Canopy concept · Open centre

Canopy concept · Orange accents

Light canopy concept with white JBL panels, orange shelves and a base unit beside the wood-finish Harman Kardon section — Canopy concept · Light finish

Materials and lighting

Annotated visualisations identify the proposed finishes, illuminated logos, shelf lighting and decorative elements. The column concept combines transparent plastic, artificial planting and light to suggest a waterfall. These details explain the design intent for the next stage of development.

Annotated canopy concept showing the decorative column, orange JBL accents, finishes and lighting — Canopy concept · Column and finish details

Annotated open-centre JBL display showing wood, glossy and transparent surfaces and illuminated shelf edges — Canopy concept · Open-centre finish details

What we delivered

Two retail display concepts, each explored through colour, finish and central-element variations. The 3D visualisations bring together the structure, audio product placement, branding and lighting so that the alternatives can be compared before further development.

This case presents design concepts and 3D visualisations of the proposed equipment.