POSM · Artwork adaptation · Localisation · Structural design
We adapted supplied campaign artwork for Russian retail, localised the layouts and developed display structures. The scope ran from posters and shelf graphics to floor-standing units and print-ready artwork.
Turn the visual assets of major game releases into a coordinated set of point-of-sale materials for Russian retail. Each title needed to remain recognisable across formats, while the layouts, language and display structures had to work together.
Our team handled artwork adaptation, Russian localisation, structural design and prepress. We translated the supplied visual assets into layouts for each surface, balancing the key image, product information and display space before preparing the files for print.
The work covers Destiny: The Taken King, Total War: WARHAMMER, DOOM, Fallout 4 and Call of Duty: Black Ops III. Large character artwork anchors the floor displays and column graphics; shelf strips and countertop units use tighter compositions. The layouts preserve a clear visual connection between the materials for each release.
We integrated Russian-language copy into the existing campaign designs. Changes in line length required adjustments to type size, hierarchy and placement. The original logos, characters and key visuals remained the recognisable centre of each layout, with localised information composed around them.
We developed the structure of floor-standing and countertop displays, including their silhouettes, shelves and side panels. Artwork was placed around these elements so that the product area and the campaign image formed one composition. The visualisations show how the materials relate to the surrounding retail space.
We aligned the final layouts with the dimensions and structure of each format, checking the position of images and text against the edges of the individual elements. The prepress scope covered shelf graphics, posters, countertop displays and floor-standing units.
A coordinated set of localised retail layouts, display structures and print-ready files for five game titles. The work connects campaign artwork with the practical formats used to present products at the point of sale.
The game identities and original campaign assets were supplied. Our contribution was adaptation, Russian localisation, structural design and prepress. The images shown are design visualisations.
Share your campaign assets and required retail formats. We can scope artwork adaptation, POSM structures and print preparation for your team.